The gist…

At Atlassian, I sit horizontally across creative, product, brand, and performance marketing teams. On any given day I can be working on a campaign, our next NPR spot, a new in-product onboarding experience, and just about anything in between. This page features some of the branded, yet campaign-agnostic content I’ve written.

CUSTOMER STORY: ATLASSIAN WILLIAMS RACING

In early 2025, Atlassian became the Official Title & Technology Partner of F1’s Williams Racing. A few months later, I visited their headquarters to interview the product team on their technological transformation. This is that story.

Product Overview Samples (2019-2022)

For every major feature release or product assimilation via acquisition, we’d make a brief overview video that would usually live on their respective product marketing landing page. The goal for each of these videos was to give enough information to pique curiosity for our audience to learn more.

NPR :30 spot (2021)

Before Atlassian invested in top-of-funnel brand campaigns, its largest brand investment was sponsoring NPR. In brand lift studies, this spot was shown to be the way most non-users of Atlassian software heard about Atlassian. While this spot may seem cookie-cutter, it did a lot of hard work in establishing a connection from our more popular product brands to the parent brand we would begin to more heavily lean on in the years to come.