Product Release Updates for Sales
Challenge
I wrote these silly videos to prompt the LinkedIn sales team to learn about new updates coming to the product portfolio. They featured LinkedIn employees filmed on a low budget but they were a lot of fun to make.
Strategy
These videos served as a top-of-funnel entry point for sales teams to pay attention to new updates. This video accompanied an email series and landing pages with all of the new updates for the quarter.
Results
-It caught the eye of LinkedIn CEO Jeff Weiner who replied "LOL (literally)! That's really impressive."
-The Quarterly Product Updates initiative was ranked in the Top 10 achievements for LinkedIn Corporate for 2018.
My Role
Wrote copy across video, email, and product marketing landing pages.